president obama was already there, and in full force and the campaign was full steam ahead and it took romney folks a while to watch up which is never a good idea. >>neil: part of a good ground game is a good blog game so you get immersed in the sites, in twitter particularly? >>guest: it is immediate. hip. it is fashionable. very young oriented. people think it is cool "twitter." the name is cool. it is better than texting. people love twitter. it is the communications to use. >>neil: the community is huge. at the last debate i spoke to a representative telling me how they coe lated. so, in the next campaign, and you know they are planning already, is it the guy or the woman who has the edge the one figure this out? >>guest: starting tuesday at midnight. >>neil: canidates think if they are going to be on neil cavuto's show at 4:00 or talking to freidman on market watch and that covers it. what goes beyond that? >>guest: absolutely it is because of twitter, the appearance of being in step with the times. once it was television news or "laugh in" or "the tonight show" if you are on twitter and